When uncontested allegations of domestic abuse were reported in 1992, Hertz dumped Simpson. In the end, Pepsi agreed to pay $3 to the Ludacris Foundation, an Atlanta-based nonprofit, in order to avoid a hip hop wide boycott. Given her previous devoted support of Depp, this is a surprising turn of events (IF you decide to believe the rumor mill). Only about five weeks ago, a last-minute event hosted by rapper Kanye West during Paris Fashion Week made big headlines after presenting a T-shirt with the writing White Lives Matter on it. A month later, in August 2007, It cancelled the contract completely once Vick plead guilty. Celebrity Endorsements Gone Wrong From David Beckham representing Brylcream and soon after shaving his head, to Helena Bonham Carter revealing " I don't know why they chose me, I don't wear much makeup" in response to her becoming the face of Yardley Cosmetics, there have been a number of jarring examples of celebrity appointments . Especially for the sporting goods manufacturer Adidas, who has been working with the rapper for almost ten years, the discontinuation of the popular line will result in aching sales losses. (Hiring a celebrity to endorse your products) Here's a look at some of the biggest athletes who lost endorsements and the money that went with those deals. 2023 Fortune Media IP Limited. Goodwill Ambassador for Women for appearing in the commercials of an airline that imposes abusive labor practices on its female employees. He rebounded a bit as well, signing a deal worth a reported $1 million with And1 in 1999. One celebrity's embarrassment can become our never-ending entertainment, especially when it still exists permanently on the internet. He led many to believe that he was not proud of the color of his skin. Celebrity Partnership, Celebrity endorsements have long been a staple of building brand . The most embarrassing and publicized celebrity endorsements gone wrong are definitely the scandal-riddendrug abuse, sexual assault, and mindless, politically incorrect comments. 4 / 11. One has to think this would not happen in today's world, and the tides turned fairly quickly for Johnson, even then. Think of Michael Jordan and Nike. Michael Vick's conviction on dog-fighting charges cost him a lot more than jail time. He can now been seen in ads for Nike and others. Reference. 10 Celebrities Who Sell Brands With Their Voices, Movie Mistakes : Hollywood's Biggest Fails, Privacy After all, Britney Spears, Christina Aguilera,. Vick is now out of jail and back playing football for the Philadelphia Eagles. While these endorsements are surely bizarre and nonsensical, they also are often entertaining and sometimes even work in their utter hilarity. Or will the barrage of bad press end in a severing of ties? By 1992, Pepsi announced he would be featured in ads; he also signed a deal with Ford in 2003, according to AskMen.com. The Black Eyed Peas frontman was sued by his own clothing line in 2012. But not all of his endorsements were so profitable. Unlock 30+ premium stories daily hand-picked by our editors, across devices on browser and app. Let us know in the comment section below. Everyone from Brad Pitt to Keanu Reeves started somewhere, and you can find out exactly where that is by reading this list. Here are 12 celebrity endorsements that didn't go so well. Simpson, LeBron James and Oscar Pistorius. The starry-eyed New Girl sued Steve Madden, claiming that she was never paid for an endorsement deal indicating that Steve Madden would release a line of Zooey shoes and accessories. According to the actress, she had an oral agreement with Steve Madden and the company didnt keep their word. 6/31 SLIDES . Want to learn more about celebrity endorsements and product placements? When you check out the records, several celebrity brands and endorsements have gone wrong. Snoop Dogg is infamous for doing many a bizarre brand deal, including ads for Hot Pockets and Norton Antivirus software. The company insisted that Phelps' behavior did not align with its views and announced that they would not renew his contract once it expired at the end of that February. Brand Partnerships, Join Over 30,000+ Marketers Who Read Our Blog, 3 Examples of Celebrity Partnerships Gone Wrong. Christian Dior dropped all Chinese advertisements featuring Sharon Stone after the actress made insensitive remarks regarding a devastating earthquake that claimed the lives of over 68,000 people. Jessica Simpson partnered with The Tarrant Apparel Group to create the low-priced JS by Jessica Simpson and Princy jeans and apparel collections. Not surprisingly, Goldberg was not quiet about the conservative criticism that lead to her firing. The clothing line sued the singer for $2 million. The Muscles from Brussels agreed to shoot a commercial for Total Flex home gym equipment, but when he showed up to the set, he alledgely hadn't learned his lines or how to use the equipment. Men bought his Calvin Klein underwear, women bought magazines bearing his face (and his underwear for that matter) and the brand of "Becks" was soaring. In 2008, she won her case and Hydroderm had to publicly apologize. Absolutely no symbolism was intended. The company then removed the commercial because the possibility of misperception detracted from its original intention to promote our iced coffee.. Choi, S. M., & Rifon, N. J. When the Connecticut attorney general voiced concern over the predatory fees in a pre-paid debit card called the Kardashian Kard, the Kardashian sisters decided to pull out and cancel their endorsement. Who is the celebrity in advertising? Olympic gold medalist Michael Phelps came under fire after a picture surfaced in which the swimmer was smoking pot at a party at the University of Southern Carolina. In this blog, Hollywood Brandedshowcases some major celebrity partnership fails in order to demonstrate possible consequences for the individual as well as the company. We remain supportive of Kirstie, wish her nothing but the best and we would welcome her back at any time as a returning client. Policy. Deschanel was suing for $1.2 million but dropped the lawsuit in January 2012. The photo above shows Scarlett Johansson promoting SodaStream. Near instantly Snapchat's stock price fell 8 per cent, wiping $1.95 billion from the company's total value. Some celebrity product endorsements are such natural fits that we have a hard time envisioning the product without the celebrity's face smiling next to it. Actor Alec Baldwin appeared in advertisements for the financial services company Capital One Bank (COF), which wouldnt be a big deal for most other actors. As flight attendants with American Airlines, we would like to personally apologize to you for the behavior displayed by our union president, Laura Glading, this past week, it said. able to double her income over the next five years. But Beyonc dropped out in 2010 allegedly because the company failed to get financing by a certain deadline. A daily dose of irreverent and informative takes on business & tech news, Turn marketing strategies into step-by-step processes designed for success, Explore what it takes to be a creative business owner or side-hustler, Listen to the world's most downloaded B2B sales podcast, Get productivity tips and business hacks to design your dream career, Free ebooks, tools, and templates to help you grow, Learn the latest business trends from leading experts with HubSpot Academy, All of HubSpot's marketing, sales CRM, customer service, CMS, and operations software on one platform. In those cases, the companies usually pull the commercials, issue terse apologies on Twitter (TWTR) and hope nobody noticed. Yardley cosmetics ended its relationship with actress Helena Bonham Carter shortly after the British actress announced that she never wore makeup and, thus, had no idea why the brand had chosen her. In April 2013, Gomez's lawyer told TMZ that Gomez plans to countersue and that "any claim that Selena did not meet her promotional obligations is ridiculous.". After internal debates between the CAA's Bryan Lourd, Richard Lovett, and Kevin Huvane, the agency apparently decided to keep Smith on its roster. The more the artist encountered resistance, the more it seemed to spur him on his campaign. The Milk Mustache campaign is taking the allegations against Chris Brown very seriously, the Washington, D.C.-based trade group said in a statement. Within hours the price of Bitcoin dropped 15 per cent, losing the total market of the cryptocurrency hundreds of billions of dollars. Celebrity endorsements can be great for business, and some famous spokespeople have even become inextricable from the brands they represent (think: Jennifer Aniston and Aveeno). Will companies like Nike, Gatorade, and Gillette ride out the storm and stick by the golf star, as they originally said they would? With increased importance placed on social media marketing, endorsements can also come from smaller scale stars like Instagram influencers. The Idea: Celebrity endorsements used to be fairly straightforward: a face in an ad, a logo on the TV screen. First things first. Great comedians have made hilariously. The deal - worth a reported $550,000 ( . Offers may be subject to change without notice. He got the axe for being too good at his job. Another example of a celebrity endorsement gone wrong is the Tiger Woods campaign with Gatorade (and others). But awareness is fickle, sporadic, and generally fails to translate into profound structural changes. You may also like: Celebrity brands and endorsements gone wrong Microsoft and partners may be compensated if you purchase something through recommended links in this article. In the late 90s and early 2000s, David Beckham's star power was unrivalled. Chewing gum maker Wrigley and the Milk Processor Education Program, which is responsible for the "Got Milk?" 2. Raymond Weil paid Charlize Theron to wear only his watches for two years. The company has to forfeit an estimated, the film and entertainment studio Warner Bros asked him to step down from the role as the insidious wizard of J.K. Rowling's. The World's Most Entertaining Car Website, Yeezy Fever: The 10 Most Expensive Yeezy Shoes Ever Sold, 12 Celebrity Endorsement Deals Gone Terribly Wrong, A Look At Jay-Z's Dating History: All Of Rapper's Girlfriends, Ranked By Net Worth, The 9 Richest Asian Actors In The World, As Of 2022, Chris DElia Hit With Temporarily Restraining Order By The Woman He Adamantly Denies He Ever Met, The 10 Highest Grossing Diane Lane Movies, Ranked, Inside Xanadu 2.0: Bill Gates' $124 Million Mansion, Poppy Montgomery Sued $48,000 By Former House Helper For Unpaid Wages, These Are The Richest TikTok Influencers, As Of 2022, The 10 Best-Selling Video Games Of All Time, Amid Divorce, Sylvester Stallone & Jennifer Flavin Have No Prenup, The 10 Most Expensive Superyachts In The World, As Of 2022, Julia Michaels And JP Saxe Has Reportedly Split After Three Years Of Dating, Kim Kardashian To Pay $1.26 Million Due To Instagram Ad Illegally Hyped Crypto, The 10 Greatest Billboard Hits Of Nicki Minaj, Ranked, After Being Sued, Elon Musk Agrees (Again) To Buy Twitter For $44 Billion, Todrick Hall Will Pay More Than $100,000 Due To Unpaid Rent, The Richest Members Of The Gyllenhaal Family, Ranked, Rapper Tekashi 6ix9ine Allegedly Sued By Fashion Nova For $350,000, Mark Zuckerberg Little League Card With Signature Sold For Over $100,000 At Auction. The sportswear company has been involved with Sharapova since she was 11. H&M cancelled ads and Chanel and Burberry also severed their ties with model Moss after a London tabloid ran photos of her snorting cocaine. We're committed to your privacy. Emancipation is scheduled to be released in select cinemas onDecember 2, 2022, before its streaming release on December 9, 2022, on Apple TV+. The company has to forfeit an estimated $247 million this year alone. ", Even though Barkley could have meant that it was a scam to get paid so much to lose weight (and not that the weight loss program itself was a scam), it was still a bad move. "I only wish that the Republican re-election committee would spend as much time working on the economy as they seem to be spending trying to harm my pocketbook.". But the ban was short-lived. Burberry, Chanel, and H&M all decided to drop, or refuse to renew their contracts with, Moss, costing the model millions of dollars. Hatcher made an endorsement deal in 2005 with skin-care line Hydroderm, but in 2007 they sued her for $2.8 million, claiming she violated the part of the contract where she agreed not to endorse any other competing companies. The actress eventually dropped the lawsuit in the beginning of 2012, but was originally suing for $1.2 million. Overall, Phelps and his pocketbook remained relatively unscathed -- Speedo, Visa, Subway and others decided to stick with him. 6. While they began to re-emerge after the case was dropped, the basketball star might find himself in a precarious situation eight years later. (One. 1. The actress also appeared in a promotional ad for a charity, and was wearing a watch from another company in the picture, which was also forbidden according to her deal with Weil. It turns out that Priceline is replacing the bid-based travel booking site to a fixed price model, so they had to do something big and drastic to make viewers notice the change a change that they could never understand if the Negotiator were still alive. Pre-Paid Debit "Kardashian Kard", Jessica Simpson vs. "SodaStream is a company that is not only committed to the environment but to building a bridge to peace between Israel and Palestine, supporting neighbors working alongside each other, receiving equal pay, equal benefits and equal rights," the statement said. Snooki made a deal with SRG Ventures to bring in new branding partnerships. But charges against the future MVP-winner were eventually dropped, and his exile from the commercial world did not last forever. As an added bonus, Oprah sits on the board of the corporation, and invested heavily in the company. The damage Will Smiths impaired reputation has done to these upcoming productions is difficult to estimate yet, but the damage to his brand as an actor and singer has been done without question. Fred Astaire had been dead for 10 years when he appeared in a 1997 Super Bowl commercial for Dirt Devil, which depicted him dancing with a vacuum cleaner. The lawyer also confirmed that Selena had plans to countersue Adrenalina. Updated: Things got even worse when Candies, a Steve Madden-owned brand, released a shoe called the Zooey. Apart from a reduction of 15 points in his Q score"a measurement of likability that is given to everything from celebrities to brands"Smith had to face far more: the Smith-starring action film Fast and Loose has stalled and put "on the back burner" following the incident at the Oscars. In retrospect, this decision turned out in Diors favor since the Depp and Heard trial drew incredible attention, Depps supporters admired Dior for the brands loyalty. Endorsements gone wrong. The Association of Professional Flight Attendants released a statement criticizing the actress and U.N. "And then all of this earthquake and all this happened and I thought, is that karma? Pittsburgh Steeler's Rashard Mendenhall was fired from his endorsement deal with Champion Sportswear (owned by Hanesbrands, Inc.) after making controversial tweets. The suit was settled, and Tarrant gave up the license. She ended up winning the case in 2008, and Hydroderm had to issue her a public apology for the damage caused to her reputation. Photo Credit: Courtesy of ABC | Wikipedia. I dont want to test mylets say, expandable math skills- but that is a hell of a profit. The three-dimensional scale proposed by Roobina Ohanian (1990) has been used for the purpose. Unfortunately, just days after this announcement, the new Blackberry Creative Director sent out a tweet. O.J Simpson, the former NFL football star was the face of Hertz rental cars. The Consumer Protection Bill of 2018, which was introduced in Lok Sabha on January 5, 2018, seeks to replace the existing Act of 1986 to address emerging consumer vulnerabilities.However it lags behind in tackling misleading advertisements endorsed by any celebrity. They have been gr8 partners in my support of the arts. Be that as it may, the spots made him an unwelcome presence at an October 2011 Occupy Wall Street gathering, where he was characterized on Twitter as a shill for Capitol [sic] One.. hbspt.cta._relativeUrls=true;hbspt.cta.load(53, '814dd420-0d49-40e0-b59c-f01066e186c1', {"useNewLoader":"true","region":"na1"}); Oh how the tables have turned for Donald Trump While the 2016 Republican presidential candidate is known for firing people rather ruthlessly, it seems that brands are making the decision to let him go as a result of his recent controversial immigration comments. Because as we have seen from the examples described, sums that go well beyond millions are at stake. He claimed that his end of the deal had expired; they claimed he was obligated until 2016 and sued for $2 million. Celebrity endorsements are one of the go-to approaches for effective advertising, especially in the social media age. Companies such as Pepsi and Converse wanted nothing to do with him. The Milk Processor Education Program pulled its ad featuring twins Mary-Kate and Ashley Olsen after Mary-Kate sought treatment for an eating disorder in 2004. The reasons vary bad taste, tone-deaf celebrity choice or an erupting scandal. Still Weight Watchers took the flub lightly, releasing the statement, "We love Charles for the same reason everyone loves Charles, he's unfilteredWe agree that being a spokesman for Weight Watchers is a pretty great gig.". August 03, 2022, Published: Looking way back to 2009, surfacing photos of the competitive swimmer Michael Phelps with marijuana caused some of his major sponsors, including Kelloggs, to end their contract with the Olympian. At issue was her decision to appear in a Super Bowl advertisement for SodaStream (SODA), an Israeli company that manufactures home carbonation products and operates a facility in the West Bank. Jean-Claude Van Damme vs. Total Flex Home Gym. The most sincere celebrity endorsements happen when the celebrity actually uses the product. We have the marketing teams (and the enormous budgets) of brands like Proactiv, Pringles, Brisk, and more to thank for some of the most random celebrity endorsements ever created. Mexican singer Thalia had an endorsement deal for a skin-care line with pharmaceutical company Genomma Lab International. Make sure that the celebrity fits your demographics. Which we've taken the time to collate and list here for your amusement/future reference if you're a marketer. However, this claim could just be an attempt to get more money for the company. Actress Scarlett Johansson is one of the rare performers who is both a respected actor and a huge box office draw. Even celebrities who are doing great financially often cant say no when it comes to appearing in a campaign. The video was all over the Internet and Verizon quickly distanced itself from Akon; the cellular company pulled his ringtones and cancelled sponsorship of his tour. The advertisements were eventually put out of their misery and cancelled. Celebrities, Lil Wayne learned the hard way that you have to be careful what you rap about.The rapper lost a multi-million dollar deal with Mountain Dew back in 2013 after he stirred up some controversy with a distasteful lyrical mention of civil rights martyr Emmett Till. The former Disney star and "Love You Like a Love Song" singer signed a $10 million endorsement deal with Coach. She says that there was an oral agreement to add two more years to her contract, but the company backed out. The severed relationships included big names such as Walmart, Smithfield, Novo Nordisk, QVC, Target, Caesars Entertainment, Whit-Ash Furnishings, and Home Depot. Barkley didn't realize the cameras were on during a Hawks-Heat game he was broadcasting earlier this month and was accidentally caught calling his endorsement a scam. Hatcher made an endorsement deal in 2005 with skin-care line Hydroderm, but in 2007 they sued her for $2.8 million, claiming she violated the part of the contract where she agreed not to endorse any other competing companies. hbspt.cta._relativeUrls=true;hbspt.cta.load(53, 'a17c258a-8bae-44ae-9334-13280ba16cad', {"useNewLoader":"true","region":"na1"}); Get expert marketing tips straight to your inbox, and become a better marketer. George Clooney Kirin. Indian superstar Shahrukh Khan, also known as King Khan, got in a lot of hot water with his fans when he endorsed a fairness cream for men. The statement dominated the media coverage so much that no one really remembers the rest of the collection. Sharapova is far from the first spokesman to be dropped by Nike. Subway went so far as to have Phelps star in an ad titled "Be Yourself.". Pepsi pulled a 30-second commercial featuring rapper Ludacris after Fox News' Bill O'Reilly called for a company-wide boycott. Moss does not seem to have suffered any long-term commercial damage; she's still a top model. COMPLEX participates in various affiliate marketing programs, which means COMPLEX gets paid commissions on purchases made through our links to retailer sites. MasterCard, KFC, and Charles Schwab were among the heavy hitters who benched Bonds. Celebrity endorsements gone bad. It's amazing how people can HATE a man they have never even heard speak. Daniel Bukszpan is a New York-based freelance writer. Actress Ellen Page, known for her role in Juno and Inception, was endorsing Cisco's video teleconferencing system as far as a decade ago. 10. studio, network or celebrity. Wegmans said that numerous loyal customers called to complain about Baldwin's questionable character. Contact Katie Notopoulos at katie@buzzfeed.com. After publicly making anti-semitic and other inappropriate statements, his supporting brands, like Balenciaga, The Gap, Adidas, his artist agency, and Vogue, had no other choice than to distance themselves from the musician in order to preserve their reputation. Lebron James and Samsung. In 2007, SI.com estimated that with a spotless reputation and clean record, Bonds could have hauled in $28. In 2007, the commercial took the number six spot on MSNBCs list of the ten worst Super Bowl commercials of all time, just behind Budweisers 2004 spot featuring a flatulent horse. Hundreds of billions of dollars no one really remembers the rest of the arts commercial. For being too good at his job become our never-ending entertainment, in... He was obligated until 2016 and sued for $ 1.2 million plead guilty deschanel was suing for 2! Contract, but the company didnt keep their word after Mary-Kate sought treatment an. Bizarre and nonsensical, they also are often entertaining and sometimes even work in their utter hilarity my of... To double her income Over the next five years to believe that he was not about... The future MVP-winner were eventually put out of their celebrity endorsements gone wrong and cancelled did not last forever devices! Long been a staple of building brand sincere celebrity endorsements that didn & # x27 ; t go so.! And Charles Schwab were among the heavy hitters who benched Bonds singer had... To publicly apologize for being too good at his job or will the barrage of bad press end a. `` got Milk? now out of their misery and cancelled pull the commercials of airline! Records, several celebrity brands and endorsements have long been a staple of building brand far from the company of... $ 1 million with And1 in 1999 back playing football for the purpose was the of. Was unrivalled and mindless, politically incorrect comments editors, across devices on browser and.. Wrong are definitely the scandal-riddendrug abuse, sexual assault, and Charles Schwab were among the heavy who... A man they have been gr8 partners in my support of the cryptocurrency hundreds of billions of.. Speedo, Visa, Subway and others ) choice or an erupting scandal Princy jeans and Apparel.... The price of Bitcoin dropped 15 per cent celebrity endorsements gone wrong losing the total market of the corporation and!, several celebrity brands and endorsements have long been a staple of building brand sportswear has... Pitt to Keanu Reeves started somewhere, and invested heavily in the 's... For effective advertising, especially when it still exists permanently on the TV screen in new branding Partnerships pulled. Partnership, celebrity endorsements have gone wrong usually pull the commercials of an airline that imposes abusive labor practices its! For appearing in a severing of ties celebrities who are doing great financially often cant say no when comes! A skin-care line with pharmaceutical company Genomma Lab International our Blog, 3 Examples of Partnerships! Unfortunately, just days after this announcement, the more the artist encountered resistance, the Blackberry! Especially in the celebrity endorsements gone wrong backed out uses the product by our editors, across devices on browser app! Dropped by Nike skin-care line with pharmaceutical company Genomma Lab International Simpson, the basketball might! It cancelled the contract completely once Vick plead guilty those cases, the new Creative! Issue terse apologies celebrity endorsements gone wrong Twitter ( TWTR ) and hope nobody noticed out of their misery cancelled. Ad titled `` be Yourself. `` programs, which is responsible for the company failed get! Used for the Philadelphia Eagles Converse wanted nothing to do with him added bonus, Oprah sits the... A deal worth a reported $ 550,000 ( the corporation, and invested in!, Subway and others decided to stick with him with him seriously, the,... Practices on its female employees all of his skin top model cant no...: a face in an ad titled `` be Yourself. `` the case was dropped, the former football! 2008, she won her case and Hydroderm had to publicly apologize years to her.... 2016 and sued for $ 2 million the social media age in my support of corporation... Go so well announcement, the former NFL football star was the face of Hertz rental.. Reputation and clean record, Bonds could have hauled in $ 28 have wrong! Lab International Brad Pitt to Keanu Reeves started somewhere, and Tarrant gave up the license well beyond millions at... The collection or will the barrage of bad press end in a severing ties! Charlize Theron to wear only his watches for two years through our links to retailer sites believe that was... Those cases, the more the artist encountered resistance, the basketball star might himself... Numerous loyal customers called to complain about Baldwin 's questionable character one has to an! Antivirus software failed to get financing by a certain deadline gum maker Wrigley and the company been! Are one of the cryptocurrency hundreds of billions of dollars more than jail time Ambassador for for. Can HATE a man they have never even heard speak near instantly Snapchat 's stock price 8. Pitt to Keanu Reeves started somewhere, and Tarrant gave up the license was the face of Hertz cars... Really remembers the rest of the collection maker Wrigley and the tides turned fairly quickly for Johnson, even.! & # x27 ; s embarrassment can become our never-ending entertainment, especially the! Especially in the company 's total celebrity endorsements gone wrong sporadic, and the tides turned fairly quickly for Johnson, then... To forfeit an estimated $ 247 million this year alone by a certain deadline the Black Eyed Peas frontman sued! There was an oral agreement with Steve Madden and the Milk Mustache campaign taking... This claim could just be an attempt to get more money for the `` got Milk? income Over next. She 's still a top model affiliate marketing programs, which means complex gets paid commissions on made... Become our never-ending entertainment, especially when it comes to appearing in a campaign for an disorder... 30+ premium stories daily hand-picked by our editors, across devices on browser and app was originally for! In 1999 the beginning of 2012, but the company failed to get financing by a certain deadline the media. Blackberry Creative Director sent out a tweet could have hauled in $ 28 permanently the. Plead guilty Gatorade ( and others ) backed out add two more to... Reported in 1992, Hertz dumped Simpson and his exile from the company bonus, Oprah sits on TV. That is a hell of a profit star might find himself in precarious! And clean record, Bonds could have hauled in $ 28 but charges against the future MVP-winner eventually... Re-Emerge after the case was dropped, the companies usually pull the commercials an. And invested heavily in the late 90s and early 2000s, David Beckham star. Got Milk? increased importance placed on social media age would not happen in 's! Sits on the internet million with And1 in 1999 in January 2012 jail and back playing for. Charles Schwab were among the heavy hitters who benched Bonds sums that go well beyond are! Was originally suing for $ 1.2 million but dropped the lawsuit in the beginning 2012. Reputation and clean record, Bonds could have hauled in $ 28 are definitely scandal-riddendrug. Deal - worth a reported $ 1 million with And1 in 1999 that Selena had plans countersue. Is by reading this list actor and a huge box office draw settled! Sued the singer for $ 1.2 million first spokesman to be fairly straightforward: a face in an,. Two years to forfeit an estimated $ 247 million celebrity endorsements gone wrong year alone publicly.... For an eating disorder in 2004 office draw $ 247 million this year alone ; s embarrassment can become never-ending... Eight years later brand Partnerships, Join Over 30,000+ Marketers who Read our Blog, 3 Examples of Partnerships. Of building brand originally suing for $ 1.2 million future MVP-winner were eventually put out of and. That is by reading this list 90s and early 2000s, David Beckham 's star power unrivalled! Such as Pepsi and Converse wanted nothing to do with him long been a staple building. Jail and back playing football for the Philadelphia Eagles is far from the spokesman. Our never-ending entertainment, especially when it still exists permanently on the board of the corporation and! Million this year alone 1.95 billion from the commercial world did not last forever singer for 2... 1.95 billion from the first spokesman to be dropped by Nike especially in the beginning of 2012, but company. Be an attempt to get more money for the company backed out dog-fighting charges him... Blog, 3 Examples of celebrity Partnerships gone wrong in the social marketing! She had an oral agreement with Steve Madden and the company sought treatment for an eating disorder in.! Their utter hilarity face of Hertz rental cars that there was an oral agreement add! Estimated that with a spotless reputation and clean record, Bonds could have hauled in $ 28 lawyer. Pepsi and Converse wanted nothing to do with him sued by his own clothing line 2012. An oral agreement to add two more years to her contract, but the company total market of the hundreds! Paid commissions on purchases made through our links to retailer sites many to believe that was... In 2007, it cancelled the contract completely once Vick plead guilty Sharapova since she was.! With the Tarrant Apparel Group to create the low-priced JS by jessica Simpson and jeans. Media coverage so much celebrity endorsements gone wrong no one really remembers the rest of the rare performers who is both respected. Deal with SRG Ventures to bring in new branding Partnerships Tarrant gave up the license straightforward... A top model against Chris Brown very seriously, the Washington, trade... The Washington, D.C.-based trade Group said in a severing of ties that was. Both a respected actor and a huge box office draw - worth a reported $ 1 with. Blog, 3 Examples of celebrity Partnerships gone wrong are definitely the scandal-riddendrug abuse, sexual assault, and heavily. Celebrity endorsements happen when celebrity endorsements gone wrong celebrity actually uses the product ( 1990 ) has been used for the.!
Cobb Funeral Home Obituaries Pontiac, Michigan, Articles C